Be diligent to know the state of your business

Good business like a good tree will take time to mature and grow. Patience and persistence is required on the side of the business man to make his business a success. One of the skills a good businessman must learn is how to market his product or service.

Whatever you do, you must be able to communicate its value to your customer as something that will cure their pains or give them pleasure. You must note that customers are not interested in buy products; they are only ready to cure their hunger or desires.

This may be physical, spiritual or emotional hunger. And for customer to buy from you, you must be able to make them to perceive your product as the best solution to their problem. Perception is very important. As a customer, I believe that your product will help me I will buy from you.

It is very important for you to note that the customer is very "selfish", she or he is not interested in you, and he is only interested in curing his pain or gratifying his pleasure.

Before the customer can give you her money, you must be able to show in certain way that she will derive more value or at worst equivalent value from your product or service. You cannot lure a man who is not hungry with food.

You must know what your customers think they want and give it to them not what you think they want

The most important role you must play as a business owner is to market and innovate your business every day. You must always think about it and make sure you are not cut in the web of sudden change and that you are in tune with changes going on in your market segment.

You must always be on constant look out for new technologies and information that you can use to improve your business and serve your customer very well. Don’t ever and never be satisfied by the way you are doing things before.

Every star that you know has a coach. Every successful and growing business needs a consultant. Do you have one? Don’t run your business by default.

Call Mr. Entrepreneur today and for more tips on how to run your business successfully, visit my blog; tropicalentrepreneurs.blogspot.com

Tony Egba (CeO)
Tropical Entrepreneurship Development Centre.
08038037674.